August 12, 2018
Our office building is an old terraced house. It does not have neon signs at the front, but it is ideal for our client bank. The vast majority of our clients are from Worcestershire and Warwickshire, areas that are traditionally laid back and warm. People want an experience that matches that. Gary Cowley was interviewed by Citywire about the importance of first impressions and a warm reception.
“I can understand the temptation to have a flashy office, where it looks like there is a lot of money being spent on it. But our clients feel comfortable at our office and it gives off a professional but caring image. We are not going to be here one minute and gone the next.
I always wear a suit and tie for an initial meeting. However, 99 times out of 100 I wear smart trousers and a nice shirt for other meetings. Most clients are comfortable with that. They want to feel that they are part of the business, rather than thinking they are going to see the bank manager.”
Read Gary’s full interview at Citywire